Video: Ableton Note: Artist Movies

A video series, produced in collaboration with content creators, introducing a new mobile app for making music.

For the release of Ableton’s first mobile app for music makers, Note, we reached out to artists who were both music and video creators.

My roles in producing these artist movies were to:

  • showcase each artist’s unique voice and creativity with the app
  • guide each artist’s presentation stylistically
  • re-edit / repurpose for multiple platforms, as the release strategy evolved

Ableton Note: Sketching with Noxz

Since Noxz’s own film-making style was already closest to Ableton’s, his movie was the first released – his original version on YouTube

… and my vertical edit for Instagram:

Ableton Note: SHIMA

SHIMA’s original response to our brief for a YouTube vlog…

… and my IG Reel edit:

Ableton Note: Taka Perry

Taka Perry’s original response to our brief for a YouTube vlog, featuring his jet-setting at the time of production…

… and my IG Reel edit:

Ableton Note: Artist Movies
Original visuals and music: Noxz, SHIMA, Taka Perry
Produced and edited by: Ray Wassef with Noxz, SHIMA, and Taka Perry