Video: Ableton Push: Made to Evolve

Short video edit of longer documentary movie.

Mere days before release, with the brief evolving in real time, I was tasked with creating a two-minute product movie from a 20-minute documentary.

The full-length original by Ralf Kleinermanns (who had unfortunately fallen ill) delved deep into the processes and people behind the development of Ableton’s flagship musical instrument, Push. My role was to repurpose Ralf’s more documentary-style footage into a short promotional movie. This edit, which I created and formatted in dialogue with the UX, UI, and product communications teams, was created for inclusion on the product web page:

Ableton Push: Made to Evolve
Edited by Ray Wassef

Original footage by Ralf Kleinermanns and Michael Kirchberger
Executive Produced by David Reid