Instagram and TikTok edits of YouTube hero movie.
As part of the release of their flagship musical instrument Push, my task was to create, from the original Ableton Push hero movie (directed by Michael Kirchberger), two shorter vertical edits for use on other social media platforms.
Aspect ratio: 16:9 (landscape). Duration: 100 seconds.
Aspect ratio: 9:16 (vertical). Duration: 60 seconds (maximum)
Aspect ratio: 9:16 (vertical). Duration: 30 seconds (maximum)
Ableton Push: Hero Movie
Original footage directed and edited by Michael Kirchberger, shot by Lynden Williams
Music by Mad Zach
Video and Music Edited for Instagram and TikTok by Ray Wassef