Video: Ableton Push

Instagram and TikTok edits of YouTube hero movie.

As part of the release of their flagship musical instrument Push, my task was to create, from the original Ableton Push hero movie (directed by Michael Kirchberger), two shorter vertical edits for use on other social media platforms.

YouTube Hero Movie

Aspect ratio: 16:9 (landscape). Duration: 100 seconds.

Instagram Reel

Aspect ratio: 9:16 (vertical). Duration: 60 seconds (maximum)

TikTok Ad

Aspect ratio: 9:16 (vertical). Duration: 30 seconds (maximum)

Ableton Push: Hero Movie
Original footage directed and edited by Michael Kirchberger, shot by Lynden Williams
Music by Mad Zach
Video and Music Edited for Instagram and TikTok by Ray Wassef