Paddington Inn, a popular bar in Sydney’s inner city, launched the “Ooh La La…” series, which offered bargoers the chance to enjoy festival bill-topping DJs for free. I was tasked with event branding, including designing the weekly posters, email flyers, print flyers and bar installation.
Over six years, I designed a new poster each month for my Sydney band, sticking strictly to a certain style guide to ensure consistent branding from month to month, year to year.